What is Branding? Put Some Respek On Your Name!
All this talk about branding, branding and more branding and I really haven't explained what it is, why you need it and how to brand.
Let's start with what it is.
branding: noun brand·ing \ˈbran-diŋ\
Branding is the process of managing and optimizing the way that you or your business is presented to others. In 2017, one of the biggest ways to managing your brand is via social media and online content creation. Other key brand marketing strategies include is P2P Marketing and word of mouth. Branding is an important marketing function that propels the recognition and identity of your business. Branding, in summation, is EVERYTHING! A brand is a compilation of a company's client service, reputation, advertising and logo (to name a few). When all these component's are being managed successfully, it promotes brand health.
Why do you need branding you ask? Well because you just do! No, I'm kidding. Here's why!
- Branding Improves Recognition
- Branding Improves Reputation
- Branding Creates Trust
- Branding Supports Advertising
- Branding Build Financial Value
- Branding Inspires Your Team
- Branding Generates New Customers
All of these components add up to sales increases, money, money and more money. Branding helps you make money because it lets people know that you exist!
Your brand, if properly understood and carefully managed, is your most valuable asset in business.
How can I help?
Well, I'm so glad you asked!
EK Branding is a full service brand development firm specializing in small businesses and individuals. Our goal is to equip our clients with the necessary tools needed for growth, customer retention and market visibility. We provide personalized brand development strategies on a case by case basis. We believe that each business has very different and unique qualities and needs, so one cookie cutter development plan just won't work.
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Thanks for reading!